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HORIZON

Software House

Web Development | Hosting
Mobile-Apps Development
ERP & CRM Systems | Data Analysis | Desktop Programs

Marketing Solutions

Marketing Strategy Plans
S.W.O.T. & Competitor Analysis
Social Media Ads | Google Ads
Search Engine Optimizations

Advertising Agency

Corporate Identity & Branding
Billboard | Printing | Illustration
Social Design | Motion Graphic
Video Productions & Editing

HORIZON at a Glance.

HORIZON for Digital Transformation provides you with all Technical and Marketing Solutions to be able to manage your business digitally.

Our Services are divided into 3 departments that complete each other;

Software House: which provides  Web and Mobile-Apps Development, ERP & CRM Systems and Desktop Programs.
Marketing Solutions: Responsible on everything related to Digital Marketing with its strategy to reach to successful Social Media Campaigns and SEO.
Advertising Agency’ services provides Visual Branding for your corporate identity with full Printing Solutions and Motion Graphics services.

VIDEO SHOWCASE

Why do you need a mobile application?

By developing a mobile app, you will get access to almost every type of online platform. App development assists in reaching marketplaces via Google Play, App Store and other internet marketplaces also through social media sites. Additionally, apps hold the caliber to mail data to clients, evaluation of functions, coupon codes, and force announcements.

Stats say customers spend more time on the company’s mobile apps instead of on the company’s mobile site. Mobile app development can help brands in attracting new customers and attain success.

Mobile apps assist the brands in developing a direct marketing channel between them and their customers, permitting effective and direct communication. With an app, you can send in-app and push notifications to as many customers as you want. The notifications holding related and essential information attach with the customers and encourage them to become loyal to your brand.

Responsive Websites

Responsive design allows your website content to flow freely across all screen resolutions and sizes, and renders it to look great on all devices. It also makes it unnecessary to maintain different versions of your website for mobile and desktop and saves you time, resources and efforts.

A modern-looking, mobile-friendly, and fast website is a prerequisite to growing your business and attracting new customers. It makes your online presence more solid and shows you as more trustworthy to your customers.

Of course, having a great-looking and well-optimized website is only the beginning. To make it count, you still have to fill it with valuable content and provide top-notch products and services. But a website is the digital face of your business and making it friendly, accessible, and flexible is a basis you shouldn’t go without.

What is ERP and CRM systems?

Enterprise Resource Planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations. A complete ERP suite also includes enterprise performance management, software that helps plan, budget, predict, and report on an organization’s financial results.
Today, ERP systems are critical for managing thousands of businesses of all sizes and in all industries. To these companies, ERP is as indispensable as the electricity that keeps the lights on.

Customer Relationship Management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal is to improve customer service relationships and assist in customer retention and drive sales growth. CRM systems compile customer data across different channels, or points of contact, between the customer and the company, which could include the company’s website, telephone, live chat, direct mail, marketing materials and social networks. CRM systems can also give customer-facing staff members detailed information on customers’ personal information, purchase history, buying preferences and concerns.

Why Digital Marketing?

In the modern age of business and technology, a strong digital marketing strategy is absolutely crucial to organizational success. Companies that thrive in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations can reach customers across various digital platforms, driving positive revenue gains and improved conversion rates.

SWOT Analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.

How to Use Google Ads to Boost your Social Media Marketing Campaigns

The dichotomy between social media and Google is harsh. On the one hand, you have Google. Fast, efficient and checked by people from all over the world. Then there’s social media; with so many networks, such as: Facebook, Instagram, TikTok and LinkedIn.
Ultimately, where you choose to send your funds to depends on the type of business you own, the type of audience you want, and the type of work you’re willing to do.

Google is great at providing instant results, with higher conversions and more click-through-rates. The fact that people are on it to make a purchase will help your campaign immensely.

Social media isn’t as strong in that regard, but it’s great for lead generation, given how often people are online. With both tools you’ll have to dedicate time to understand their uses, and target your specific audience.

Importance of Visual branding

We’re living in an era of big data. This means that everywhere we look, there’s something more to take in. But there’s only so much a brain can process, isn’t there?

Our eyes can register as many as 36,000 visual messages every hour. Incredible, isn’t it? Could you read 36,000 words per hour? That would be pretty outstanding, as the average is estimated to be around 250 words per second. 

The bottom line here? Visuals communicate so much more and so much faster compared to text. Therefore, if you want to get the most out of your advertising campaigns, using visual content is a must.

When it comes to increasing brand awareness and lead engagement, images are vital. This is because they help potential buyers visualize your product or service in a more relatable way. Moreover, image ads help people build an affinity towards your brand faster.

Hard work puts you, where good luck can find you.

– Mahmoud Fathy, Founder & CEO of HORIZON

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